Year 13 WSC Business Group ASAE won a Young Enterprise Scheme Business Award for 2025. The group of Biba Hermann, Krisha Kothari,Stevie Hall and Hana McLean won the 2025 Excellence in Business Direction award for the West Auckland region. The award honours a team that’s shown strategic vision, leadership and a clear path to success.
Asae is an oil-based premium perfume brand that uses natural essential oils to showcase women’s strength and that uplift people’s spirits and emotional health.
The Grey Lynn Farmers Sunday market was our primary sales location where we were present three Sundays a month. Alongside this we also attended a range of other markets just once. The one off markets included Parnell, Avondale, Mt Eden Village craft market, Auckland University and Britomart markets. This channel worked the best for our business because it allowed us to build direct, face-to-face relationships with customers. This allowed us to engage with our audience in person, where we could explain the unique qualities of our oil-based perfumes, answer their questions in real time and also share the story behind our brand.
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